Download Introduction to digital marketing in the pharmaceutical industry - Olivier GRYSON | ePub Online

Download Introduction to digital marketing in the pharmaceutical industry - Olivier GRYSON | PDF

In the pharmaceutical industry, digital is still too often used as another media in a marketing campaign. The measure of performance is limited to the number of visits on a web site and the calculation of the return on investment remains a taboo. It is time to stop behaving like amateurs. Digital marketing should never be exclusively given to a junior employee who

Title : Introduction to digital marketing in the pharmaceutical industry
Author : Olivier GRYSON
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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