Read online The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism - Saurabh Kumar Dixit | PDF Online

Download The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism - Saurabh Kumar Dixit | PDF

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and

Title : The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
Author : Saurabh Kumar Dixit
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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