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Mass Customization today is seen as a core strategy for successful enterprises. The term denotes an offering that meets the demands of each individual customer. but that can still be produced with mass production efficiency. Current developments such as 3D-printing, smart data or digital production are strengthening this trend. Strategies and examples of mass customization

Title : Leading Mass Customization and Personalization - 24 expert interviews: How to profit from service and product customization in e-commerce and beyond
Author : Frank Piller
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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